From brochure to commerce on Magento
Migrating a long-established Norwegian plumbing and bathroom catalog into a modern Magento storefront with structured product data and dealer routing.
Decades of brand equity, behind a brochure
VB has been the Norwegian plumbing and bathroom supply network for decades. Online, they presented as a brochure: a catalog you could browse but not buy from. Customers had to call dealers or visit a store to get prices, stock, or installation options.
Real commerce on Magento, tied to the PIM and dealer network
Built a Magento storefront tied to Akeneo PIM, mapped the full catalog into structured product data, integrated supplier feeds. The site moved from a flat list to a real commerce surface with availability, configurable bathroom packages, and the option to route an order to the nearest dealer.



